Login Register
Scenario apps · Analytics & Marketing Growth

Analytics & Marketing Growth
A data-driven full-funnel operations platform

App analytics, mobile ad tracking, brand measurement, and data asset management — a one-stop stack for data ops and marketing growth.

Start free trial
100K+Apps connected
50B+Daily events
2000+Brand clients
99.9%Service availability
App Analytics
Full-funnel user behavior insight

Easy integration, every ops metric clear

TalkingData App Analytics gives mobile app developers end-to-end product analytics — from data collection and processing to analysis and user path replay — with both custom and auto instrumentation, helping product teams track user behavior and drive experience optimization and growth.

Auto instrumentation Funnel analysis Retention analysis User paths A/B testing
  • Dual-mode collection — Full auto capture + custom events for flexible analysis
  • Multi-model analytics — 10+ models out of the box: funnel, retention, path, segments
  • Real-time dashboards — Second-level refresh with alerts on spikes and anomalies
Learn more
Product overview Last 30 days
DAU
128.4万
+12.3%
Avg. session length
8分32秒
+5.1%
D1 retention
43.6%
-2.1%
Crash rate
0.08%
-31%
Mobile Ad Tracking
Precise attribution & anti-fraud

Measure every yuan of media spend

TalkingData Mobile Ad Tracking helps advertisers quantify campaign performance and channel value — multi-touch attribution, user-value insight, real-time monitoring, and anti-fraud — so every marketing dollar is measurable.

Multi-channel attribution User value insight Real-time monitoring Lightweight SDK Anti-fraud
  • Multi-channel attribution — 30+ media partners, unified attribution, install/event ROI — end channel silos
  • Deep user-value insight — Track install → retention → conversion; dynamic cost and channel ROI for budget decisions
  • Real-time monitoring & light SDK — Near-zero-latency matching with a lightweight SDK — stable, secure, efficient
  • Multi-dimensional anti-fraud — Device behavior patterns and anomaly filtering cut invalid ad noise
Learn more
Ad performance · Live
ByteDance network
¥120万ROI 3.2x
Tencent network
¥95万ROI 2.8x
Baidu network
¥60万ROI 2.1x
Kuaishou
¥80万ROI 3.6x
Fraud traffic filtered-Â¥230K wasted spend
Brand Ad Effectiveness
Brand advertising value analysis

Brand attribution you can measure

TalkingData Brand Growth delivers cross-screen exposure attribution and effectiveness for brand ads across 90% of China’s ad media — optimize mix and budget with measurable brand value.

Ad monitoring Channel analysis Multi-dim penetration Anti-fraud Campaign evaluation
  • Multi-dimensional penetration — Break down by campaign, media, and format for a full view of brand ads
  • Trend & geo insight — Drill by media and format; regional distributions to refine geo targeting
  • Anomaly traffic defense — Detect abnormal traffic so brand ads reach real audiences
Learn more
Brand value assessment
Brand volume87
Sentiment92
Competitive set74
User favorability89
Composite brand value index
88.5
Top 8% in industry
Smart DMP
Data asset lifecycle management

Multi-party data for performance marketing

TalkingSmart DMP manages the full data-asset lifecycle — land ad tracking data, enrich assets, then close the loop from audience selection to insights, delivery, and measurement.

Multi-source fusion Smart label system High-potential mining Precision marketing loop
  • Multi-source fusion — Unify CRM, events, ads, and offline data; land tracking data as compliant marketing assets
  • Smart label system — 800+ user and media-behavior labels plus custom rules for diverse scenarios
  • High-potential mining — Sample → auto modeling → scoring → high-potential audiences in one flow
  • Precision marketing loop — Push audience packs to dozens of media/DSPs in one click — no custom integrations
Learn more
TalkingSmart DMP
1st-party data2.4TB
1,240 labelsActivated
2nd-party data18.6TB
3,800 labelsActivated
3rd-party data142TB
12,000 labelsActivated
163TBTotal assets
1.7万+Total labels
T+0Data freshness

Contact us for a demo and trial

Contact us, Apply for demo

  • The name can't be empty！
  • Company can't be empty！
  • Enter a valid telphone！
  • Enter a valid email address！
  • After 60 seconds, to get verification codeGet verification code

TalkingData 微信公众号